Predictive Customer Intelligence (Q1 2014)



A new style guide was introduced within Big Data Analytics of IBM that also reflected the current design trends to be adapted for all of IBM Business Analytics. This style guide served as the basis for a new presentation style created beginning with this project and to be used for all future Business Analytics videos. The general movement of the piece was adapted from the Smarter Risk video created previous to this, and the visual design itself referenced from the style guide. This video thus serves as a great example of how the visual language at IBM has changed and how I have shifted styles accordingly.